L’expérience client et la mise en place d’une culture axée client l’avez-vous mis en priorité dans votre planification stratégique ? Si ce n’est pas le cas, il n’est pas trop tard pour agir et se démarquer sur le marché comme étant un leader dans ce secteur. Pourquoi me direz-vous ? Mes chiffres vont bien, je suis bien installé dans mon créneau, la priorité est les revenus pour le moment, nous n’avons pas le temps, c’est une dépense pour nous, on ne sait pas comment s’y prendre, on y pense, mais … Toutes les raisons sont bonnes … J’ai une question pour vous ! Qui fait vivre votre entreprise ? Vos clients et vos employés n’est-ce pas ? Alors si vous commencez à perdre ceux-ci pour la compétit
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